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- 📈 GSK's £50m Bet: Vaccines vs Cancer
📈 GSK's £50m Bet: Vaccines vs Cancer
£32M Fuels Amplience’s Digital Domination

This is Cliff Equity, the UK’s business newsletter that keeps you informed on what’s important in tech, business and finance in less than 5 minutes
In today’s stories:
GSK's £50m Bet: Vaccines vs Cancer
£32M Fuels Amplience’s Digital Domination
£25M Boosts iplicit’s Bid to Top Sage!

The summary: GSK and Oxford are teaming up to tackle cancer at its roots with cutting-edge vaccines, aiming to turn groundbreaking science into lifesaving breakthroughs (and a tidy profit, naturally).
The details:
GSK bets £50m on cancer vaccines: Partnering with the University of Oxford, the pharma giant is exploring if vaccines can halt pre-cancerous cells in their tracks before they turn nasty.
A tumour’s Achilles’ heel: Using Oxford’s expertise in neoantigens (tumour-specific proteins), researchers aim to teach the immune system to sniff out and destroy dodgy cells before they go rogue.
mRNA magic at work: With personalised vaccines already being tested, cutting-edge mRNA tech is turning tumour genetics into tailor-made treatments, albeit at a steep cost.
Big ambitions, bigger stakes: Backed by ministers and university bigwigs, the programme hopes to rewrite cancer’s grim script while offering a lucrative edge in the booming cancer vaccine race.
Why it matters: GSK and Oxford are plotting a pre-emptive strike on cancer, potentially turning it from a devastating diagnosis into a preventable inconvenience. By blending cutting-edge mRNA wizardry with tumour-specific tech, they’re giving our immune systems the cheat codes to stop cancer before it starts. If they crack it, we’re looking at a revolution in medicine—and pharma profits to match.

The summary: Amplience’s £32 million boost is set to supercharge e-commerce with AI-driven content, slicker shopping experiences, and a clear lead in the digital retail race.
The details:
London-based Amplience has bagged £32 million from AshGrove Capital, bringing its total funding to over £210 million and fueling its mission to revolutionize e-commerce content with generative AI.
Founded in 2008, the platform helps retailers in EMEA and North America deliver top-notch digital experiences via CMS and DAM tools, slashing production costs and boosting sales conversions.
Fresh cash will accelerate Amplience’s growth, enhance its AI-powered content production features, and solidify its leadership in making shopping less painful and more profitable.
With backing from AshGrove, Farview, and Octopus, the company’s management team is well-equipped to navigate its next chapter, promising smoother experiences for customers and investors alike.
Why it matters: E-commerce thrives on speed, slick experiences, and content that actually converts—Amplience is doubling down on all three with a hefty cash injection. By blending generative AI with content management wizardry, they're helping retailers ditch clunky shopping experiences that scare off customers. With heavyweight investors on board, it’s a sign that the future of shopping lies in smarter, faster, and more seamless digital interactions.

The summary: With £25M in the bank and a sleek, cloud-native approach, iplicit is shaking up the UK’s cloud accounting scene, leaving Sage and its competitors scrambling to keep up.
The details:
A shake-up in the books: Sage, the stalwart of UK cloud accounting, is facing a mid-market mutiny. Enter iplicit, a London-born contender armed with £25M and ambitious plans to disrupt the £2B market.
From scrappy startup to serious threat: Since 2019, iplicit has enjoyed over 100% year-on-year growth, proving that mid-sized businesses are ready to ditch clunky legacy systems for sleek, scalable solutions.
Sage under siege: With big dogs like NetSuite and Microsoft nibbling at Sage's enterprise turf and Xero ruling the SME roost, iplicit now aims to claim the mid-market crown.
What’s in your ledger?: While Sage and co. cater to specific niches, iplicit is positioning itself as the go-to for ambitious mid-market firms who’ve outgrown entry-level options and are itching for cloud-native freedom.
Why it matters: Sage might have ruled the roost for years, but iplicit is charging in with a fresh, cloud-native approach that’s got the mid-market buzzing. With £25M in fresh funding and rapid growth, iplicit’s not just playing catch-up—it's gunning for the crown. As businesses tire of clunky, outdated systems, the future of cloud accounting looks more like a competitive race than a monopoly.
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